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Interesting Reads

Every Other Thursday
11:25AM

When Was the Last Time You Really Connected?

Yesterday the wife and I took the kids to Revere Beach, specifically the Point of Pines in Revere, MA. This part of the beach isn’t the nutty part where Kelley’s is or the sand castles. Rather, it’s a private section of the historic beach that came deeded with my mother’s house.

I’m not a hug beach fan by no means. I hate the sand in my toes. I hate it when sand gets into my sneakers. Overall, you feel like a big salty mess when you’re at the beach. However, since we are there often with the kids, I’ve come to enjoy it really.

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11:10AM

Google News Changes Reflect Consumer Content Personalization Needs

Last week, Google announced that they were relaunching Google News in a better format with enhanced customization, discovery and sharing. The redesign was the biggest change since the launch in beta in 2002.

The feedback was good, but some folks wanted parts of the old Google News back.

Click to read more ...

7:31AM

Tips to Back-up Your Photos

Before disaster strikes and you kick your computer, back-up your digital archiveIn today's digitally minded world, backing up your stuff is critical to keeping sane. Imagine loosing all the pictures of your five year old because of a faulty computer drive.

Backing up is one thing we forget to do mostly because we have this little guy in our head that says, "Eh, this is digital. It's not going anywhere. We will always will have these pictures."

This might well be the case but you never know when disaster will strike. To head off disaster, here are some tips to back up your digital archive of memories.

Click to read more ...

7:37AM

What do Ant Traps Have to Do With Word-of-Mouth?

Summer is a time when days are long, sidewalks are as hot as frying pans and beaches are refreshing sanctuaries (especially in New England). It’s also a time for neighbors to have friendly chats over picket fences about local politics, faltering sports teams, family vacations and ant traps.

Yes, you read the last item correctly – ant traps. Just bear with me for a second.

During the winter months in New England, when we are huddled up in our snuggies keeping away the chill of Jack Frost, we tend to bottle up our conversations and thoughts for when our minds have defrosted.

As flowers bloom in spring and grass grows to resemble a plush green carpet during the summer, neighborhoods come alive with activity, sparked by conversations around the most random of things, including ant traps.

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6:11PM

Celtics Big 3 vs Heat Big 3

The Miami Heat announced their big three and it was the biggest spectacle of ego stroking I have ever seen in my life:

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10:00AM

Whrrl Ups the Ante with Society Rewards

Location-based services are all the rage and as a result, companies are pushing each other to innovate and be different.

Recently, Whrrl announced some pretty decent news that flew under the radar, but could nudge their competitors to step up their game.

The company launched Society Rewards – a social loyalty program designed to close the gap between a brand’s online social media presence and real-world physical presence.

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8:23PM

LeBron James Tweets and It's News. Really?

LeBron and his PR flackStop the presses. Hold the trucks. Put in for overtime for the union workers.

The King tweeted.

Yes, you read that right, LeBron James, the media-dubbed King of the NBA, has joined Twitter and sent out his first tweet:

Hello World, the Real King James is in the Building "Finally". My Brother @oneandonlycp3 gas'd me up to jump on board so I'm here. Haaaa

The confirmation that the tweet was from THE LeBron James comes way of his PR flack, Keith Estabrook.

Click to read more ...