HD Earth Goodness

Love the HD image of the Earth that made the rounds last week. Fantastic stuff.

Viral Image: The Biggest and Bluest Marble:

(Image Credit: NASA/NOAA/GSFC/Suomi NPP/VIIRS/Norman Kuring)

(Via BoomTown)

Think We're Championship Complacent in New England?

Since 2001, New England sports fans have experienced three Super Bowl championships, two World Series championships, one NBA championship and one Stanley Cup (not to mention an undefeated regular season and two other Super Bowl appearances).

So, you think we're complacent here in New England?

Nope: More than 25,000 fans send the Patriots off to Indy for Super Bowl XLVI

(Via The Point After)

Clearly, Evernote Helps with Drowning the Noise

I'm a huge Evernote fan. The desktop, mobile and tablet apps are used everyday -- personally and professionally. It's my number one GTD app -- get things done. I also am in love with their Clearly browser extension for Chrome. Instead of telling you what it does, I'll show you:

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New Beginnings are Just That, New

I started a new gig today at d50 Media as Senior Manager of Integrated Communications. New commute. New people. New routine. New everything for the most part. And I love it. 

Some people get freaked out by change. Not me. I just roll with it, mostly because you can't control it. You either go with the tide or fight it. 

I'm more of a tide roller type. 

A new gig brings new challenges. Yes, there's the a slew of HR things to get through, but I'm talking about learning what your role will be; how you will work with others; and, how you will succeed in your new role. 

At d50 Media, I'm going back to me roots in a PR sort of role. One that will take my journalism background and a skillset I've further honed as Exeuctive Editor of Technorati (and other positions) and put them to good use -- media, writing, team building, social, crisis, reputation management, etc. It's a daunting task and one that I'm looking forward to taking on. 

So while this is just the beginning, I can feel comfort in the fact that I've been there done that, in a strange, comforting way. 

Finding a Job isn't Hard; It Just Takes Work

At the end of last year, I lost my job. It was a pretty big shock, but one that I was prepared for, sort of. You see, I'm a worker. I get things done. I keep things simple, organized and focused. It is the only way I know how to do things. So when I found myself with about two months to land a gig, I put the following in action.

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Five Years, 32k Tweets Later

I was killing time in a car dealership today and cruising through my Twitter stream when I came across this tweet from Todd Defren:

Apparently it's my FIVE YEAR Twitterversary. Wow. This thing's been on for 5 years? Can you envision it being around another 5?

Consequently, after the tweet, he wrote this about his twitterversary:

I read it and thought hey, I've been on Twitter nearly as long and I should probably reflect where I was five years ago today as opposed to today. Here are those random thoughts:

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Brand Storytelling: H&R Block and Detroit

Social media has forced brands to rethink their public relations and marketing strategies to focus on story telling. While consumers want their information quickly, it's as important to make sure that the message your "selling" truly resonates and hits a nerve.

This is what is called social marketing, or what is more commonly known as storytelling.

Brands have to develop creative ways to tell their story, their mission and their value proposition.

In this video, H&R Block is promoting one of their products that helps consumers look at previous year tax returns to see if there is any way to collect additional funds. However, instead of a steady stream of marketing messages, H&R Block told the story of Detroit — a story of economic hardship and cultural diversity, wrapped up in a warm blanket of hope and a prosperous future.

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