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Interesting Reads

Every Other Thursday
Thursday, March 11, 2010
8:18PM

Reports: Tiger Woods Hires Ari Fleischer

Ari Fleischer laughing all the way to Tiger's bankThe interwebs were blazing with rumors that Tiger Woods has hired Ari Fleischer.

Of course, this isn't the Ari that the Entourage crew rolls with, but it's pretty close.

After all, as ESPN writer Gene Wojciechowski pointed out, this is the same Ari that botched Mark McGuire's re-entry into baseball; pimps the BCS (colleges weak attempt at a championship series); and, the guy who hand-held the Green Bay Packers through their very public and nasty divorce with fan-favorite and hall-of-famer, Brett Farve.

Click to read more ...

DateMar 11, 2010 at 8:18 PM AuthorDon Martelli | CommentPost a Comment |
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Sunday, March 7, 2010
10:59AM

Social Media Landscape

Below is a very good graphic that outlines the various social media tools and their various uses (good and bad) for business.

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DateMar 7, 2010 at 10:59 AM AuthorDon Martelli | CommentPost a Comment |
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10:34AM

2010 Census Advertising

Feds pushing hard for census participationThe federal government has been doing a pretty decent job in promoting the 2010 census. They have used a variety of on and offline marketing channels.

One of the more effective channels has been social media and specifically YouTube.

Check out this video that targets the Taiwanese population. According to the video, only 800 Taiwanese residents filled out the form — that's missing about 80 percent.

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DateMar 7, 2010 at 10:34 AM AuthorDon Martelli | CommentPost a Comment |
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Friday, March 5, 2010
10:35AM

Rapportive Brings Social Intel to Gmail

Gmail users are used a lot of little add-ons that make the experience of regular email much richer than other web-based solutions.

At the same time, they are used to the slew of ads that pop up in the right hand side of the page. While blended into the experience, it's still advertising.

Why not remove the ads and replace it with social content related to the sender of the email you're reading?

That's the premise behind a new tool making the social web rounds called Rapportive.

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DateMar 5, 2010 at 10:35 AM AuthorDon Martelli | CommentPost a Comment |
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9:00AM

Things That Make You Feel Old

I was on my way home from driving my daughter to school this morning and slapped on the radio.

Immediately, Steve Perry was yelling at me, "Don't Stop Believin'" -- the classic rock song that, unless you're a robot, has to get you amped up.

So, as I sang along like a fool, I found myself thoroughly enjoying the beats. As the song came to an end, I felt pretty amped up after the song was over until the call ad came on for the radio station. You know, the little advertisement that the station uses to promote the brand. In this case, the promo was for Oldies 103.

OLDIES? WHAT? HUH? Journey? Oldies?

Man, I felt old. This lead me to think about what other things make me feel old, so here they are:

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DateMar 5, 2010 at 9:00 AM AuthorDon Martelli | CommentPost a Comment |
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Thursday, March 4, 2010
12:56PM

Pitching the Media

I love being in a business that has this sort of rep. However, it's also nice to know that i'm not one of these  douche bags "professionals" who are the brunt of these jokes.



Kudos to Newsweek for the link.

DateMar 4, 2010 at 12:56 PM AuthorDon Martelli | CommentPost a Comment |
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Monday, March 1, 2010
6:35PM

Bogus Bridal Show Warning

Bogus Ad for Bogus Bridal Show

I wrote the piece below for Technorati earlier today, but wanted to add a little more to the upfront -- really just a simple warning to you brides out there: do your homework. Research every vendor you work with. Get references. Be smart. Trust your gut. Ask for documentation, receipts and customer references. The day is too important to simply trust the internet.

Post originally appeared on Technorati.com

Later this week, thousands of people could descend upon the Hynes Convention Center in Boston, MA for a bridal show that doesn't exist.

Boston Police tell the Boston media that someone set up a bogus website and created accounts on Twitter and Facebook, all to promote "The Boston 411 Bridal & Home Show 2010." The promotions claimed it would be held at the convention center March 5-7.

Click to read more ...

DateMar 1, 2010 at 6:35 PM AuthorDon Martelli | CommentPost a Comment |
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